Sanature

Sanature was one of the first brands to use cotton in pads and tampons, recommended by dermatologists and midwives. Yet its identity didn’t reflect the quality of their products. With the new promise ‘Protects what is vulnerable’, Sanature launched a refreshed platform, design, and voice — turning vulnerability into strength and creating an open space where periods, postpartum, and urine loss are normalized.

A collaboration with Sanature. Photography Vera van Dam. Design The Phoney Club.