Sanature

Sanature was one of the first brands to use cotton in pads and tampons, and often recommended by dermatologists and midwives for the most sensitive part of the female body. Yet Sanatures identity didn’t reflect the quality of their products. With the new promise ‘protects what is most vulnerable’ Sanature launched a refreshed platform, design, and voice — as a brand that celebrates softness. For Sanature we created an open space where all the inconveniences and insecurities that come with periods, postpartum, and urine loss are normalized.

A collaboration with Sanature. Design The Phoney Club. Photography Vera van Dam.