Sanature

Sanature was one of the first to use cotton in pads and tampons, often recommended by dermatologists and midwives for sensitive skin. Yet their identity didn’t match their quality. With the new promise “Protects what is most vulnerable”, Sanature introduced a renewed platform, design, and voice — celebrating softness and normalizing the realities of periods, postpartum, and urine loss.

In collaboration with Sanature. Design: The Phoney Club. Photography: Vera van Dam.