Oude Kerk AMS

"TODAY’S ART IS TOMORROW’S HERITAGE." –– In Amsterdam’s oldest building, heritage meets contemporary art and music. Once the site of Rembrandt’s wedding and Saskia’s burial, it now hosts world-renowned artists creating site-specific work inspired by 700 years of history.

With little means and a tiny team, I helped Oude Kerk launch campaigns, forge new partnerships, shape two projects during covid times, and design their first merch — all contributing to an even clearer, stronger sense of Oude Kerk's own brand.

Photography: Jörg Baumann, Maarten Nauw. Design: Studio Hendriksen.