Mauritshuis

A museum with a reputation for being a little too proper, tucked away in The Hague — not exactly the cultural capital of the Netherlands.

Still, in their anniversary year, Museum Mauritshuis wanted everyone to know The Hague was indeed the place to be, and that behind those golden frames there was plenty of room for celebration: a year full of pearls and bitterballs, Dutch masters and international guests — all Happening in Den Haag. The kickoff campaign brought the existing collection to life as festive partygoers, while the rest of the campaign unfolded through a series of jubilee exhibitions.

A feast for the eye campaign, including OOH and online media. A collaboration with DEPT, Vigics and Museum Mauritshuis.